Newsletters & Blogs
Creates and manages newsletter and blog content designed to drive higher open and conversion rates while expanding audeince engagement. Combines strategic messaging, compelling storytelling, and brand-aligned visuals to inform, inspire, and move readers to action.
2025
Copywriting
Varies
Copywriting for Tech Exchange
Background
Tech Exchange is a nonprofit organization based in Oakland, California, dedicated to closing the digital divide and promoting digital equity. Founded in 1995, Tech Exchange provides underserved communities with access to refurbished technology, digital literacy training, reliable internet resources, and tech career pathway readiness. Through partnerships with local schools, governments, and community organizations, Tech Exchange distributes computers, offers technical support, digital literacy classes, and empowers individuals with the skills needed to navigate the digital world confidently.
Blogs
Blog content for Tech Exchange serves as a key pillar of the organization's communication strategy, offering in-depth coverage of initiatives, programs, and events beyond the scope of social media. Articles provide valuable context, showcasing impact stories, and positions the organization as a credible, authoritative voice in its field.
By linking newsletters and social posts directly to blog content, this strategy deepens audience engagement, increase time spent on-site, and reinforce long-term stakeholder trust.
Monthly Newsletters
Oversaw the end-to-end creation of monthly newsletters, leading design, layout, and copywriting to provide organizational updates, recap recent initiatives, and highlight new programs. Each edition integrates links to in-depth blog content for readers seeking additional information, driving traffic to the company's website and creating a seam-less flow between email communications and call to action. This cohesive approach let our audience stay up-to-date on Tech Exchange, strengthening brand presence, deep stakeholder connection, and increase traffic to core digital platforms.
